Samsung Electronics Co Ltd opened its biggest mobile store in the world in India on Tuesday as it tries to take the pole position in the world’s second-biggest smartphone market amid fierce competition from Chinese brands.
The South Korean tech giant’s roughly 33,000 square foot (3,000 square metre) store in the southern tech hub of Bengaluru will help it extend its lead in India over global rival Apple Inc, which has yet to open any flagship store in the country.
India, which boasts more than a billion wireless connections, presents a lucrative opportunity for smartphone makers to expand beyond China and the United States where growth has slowed.
Samsung opened the world’s biggest smartphone plant outside Indian capital New Delhi just two months ago.
“India is an extremely important market,” Mohandeep Singh, senior vice-president, mobile business at Samsung India told Reuters, adding that the company plans to open more such stores in some of India’s top 10 cities.